Loophire AI Job application
Currently in the final design and testing phase, Loophire is an AI-powered hiring product ...
UI UX Design
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Best Branded Residences Luxury PropTech Platform
The premier platform for ranking and showcasing the world's most prestigious branded residences, connecting affluent buyers with leading developers worldwide through credible rankings and AI-powered matchmaking.
- UI UX Design
- Development
About the project
Best Branded Residences (BBR) approached Inity Agency with an ambitious vision: to become the definitive authority in the $50B+ branded residences market. They needed a comprehensive digital platform that could rank properties across multiple categories, connect high-net-worth buyers with developers, and provide sophisticated tools for property management and lead generation. We delivered a full-stack solution featuring an AI-powered matchmaking system, custom ranking algorithm, multi-tenant admin panel, and a scalable architecture designed to handle complex property data from developers worldwide.
Role :
UI UX Designer
Duration :
6 months
Country :
Florida, USA
Scope :
Designed UI/UX, interactive prototypes...
Industry :
Real Estate / PropTech
Primary Tools :
Google Analytics
Figma
Miro
aws
nest-js
Challenges
Complex Multi-Source Property Data Management
BBR needed to aggregate and normalize property data from hundreds of developers worldwide, each with different data formats, quality standards, and submission methods. The platform had to handle diverse property types (condos, villas, penthouses), brands (Four Seasons, Mandarin Oriental, Raffles), locations, amenities, and pricing structures while maintaining data integrity and enabling developers to update their listings through a multi-tenant system with varying permission levels.
Credible Ranking Methodology
As a third-party validation platform, BBR’s core value proposition depended on creating a transparent, defensible ranking system that developers would trust and buyers would rely on. The algorithm needed to weigh multiple factors—location desirability, brand reputation, amenities, pricing, developer track record, and market performance while allowing segmentation by lifestyle categories and property types, all while avoiding bias and ensuring rankings felt fair and authoritative.
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